Thursday, May 21, 2009

Redesigned Lexus GX SUV to launch this fall

The current Lexus GX midsize luxury SUV has been on market since 2003 and has enjoyed some success during that time, managing to rack up to 35,420 sales in 2004 - its best year on record and easily eclipsing the company’s annual target of 20,000 units. But sales have been on the decline ever since, because demand in the midsize luxury SUV segment declined. Last month GX sales were down more than 66 percent.

But it seems that Lexus still wants a continued presence in the midsize luxury segment. According to Ward’s Auto, Lexus intends to launch a new version of the Lexus GX SUV this fall. The new model is expected to feature all-new sheet metal as well as a 310hp (231kW) 4.6L V8 in replacement of the current model’s anaemic 263hp (196kW) 4.7L V8. This new 4.6L engine, incidentally, is the same unit used in the 2010 Toyota Tundra.

The current body-on-frame construction will remain, but expect radically different styling as well as a redesigned rear door. The interior will also be fully updated, with more luxurious trim and an updated navigation system coming as standard.

“The largest SUVs have been hit the hardest, but there’s still a segment of the population that wants those vehicles,” Lexus General Manager Mark Templin told Ward’s.

The new GX will likely be called the GX 460 and bow in towards the end of the year as a 2010 model.

Whether a new look GX will bolster demand, we are waiting to see.

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