Saturday, June 13, 2009

Chevrolet builds the 1,500,000th Corvette, prices 2010 Grand Sport

The Chevrolet Corvette has been going on for about 60 years as America's iconic supercar, spawning imitations in the past and inspiring allegiance from Corvette aficionados around the world over the decades. Yesterday, Karen Rafferty, Chevrolet Product Marketing Director, announced the recent production of the 1,500,000th Corvette at GM Bowling Green Assembly plant. This is a serious milestone.

"The 1.5 millionth Corvette is a great example of how Chevy is America's brand", Rafferty said. "For nearly 60 years we have built America's Sports Car and this milestone is a solid proof point."

The 1.5 millionth Corvette, built on May 28, is a white convertible 3LT with red interior and black top. Incidentally the first, 500,000th and 1 millionth Corvettes built in 1953, 1977 and 1992 respectively had similar features.

Along with the announcement of the sales landmark, Chevrolet released pricing for the 2010 Corvette Grand Sport. The standard coupe GS starts at $55,720 and the GS convertible starts from $59,530.

"The Corvette Grand Sport achieves a 0 - 60 time in less than four seconds, pulls 1.0g on the skid pad and still boasts an impressive 26 highway mpg," Karen Rafferty said. "These numbers are unmatched by any of Corvette's competitors." The 2010 Grand Sport was unofficially priced just over a week ago, but the official announcement today confirms those numbers.

Obviously, GM will be leveraging its most iconic products to help rebuild the company's image in the wake of its massive bailout and bankruptcy. The new Grand Sport sport is a step in the right direction, however, adding performance and value to an already impressive American sports car.

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