Showing posts with label Barcelona Motor Show. Show all posts
Showing posts with label Barcelona Motor Show. Show all posts

Friday, May 8, 2009

Download and build your own free Mitsubishi Colt

Want to have a free Mitsubishi Colt? Then download an entire Colt piece by piece.

In an unusually high-tech concept, Mitsubishi is promoting its new Colt with a sort of Internet scavenger hunt. The first user to find and download all the parts of the car, scattered around various BitTorrent sites, will win a free car.

There are 30 parts in total, and the process is centered on the timing of the Barcelona Motor Show, starting May 8. The contest does appear to be limited to Spain, however, so be prepared to travel if you win from another location.

It's definitely a novel concept and an interesting way to get a younger audience interested in the car. Once those techies are hooked, however, Mitsubishi will have to follow through with a properly gadget-friendly vehicle.

The little Colt hatch is definitely forward-looking with its diminutive size and 45mpg (5.2L/100km) combined-cycle efficiency rating, but the Internet hardcore that will be seeking this prize out may find its rather Spartan selection of electronics lacking.

On the other hand, people that use BitTorrent are definitely fans of free fun, so the Colt could be just what they're after. At any rate, it's a surprisingly fresh idea in the world of car promotion.

If you want that Colt, however, you'd better get started - the search is already underway, with 44% of the parts found. Next up is a speedometer.


Tuesday, April 21, 2009

Opel launches 2010 Insignia OPC

Opel’s new Insignia OPC will make its world debut at the Barcelona Motor Show with the first deliveries to begin this fall, ten years after the launch of the first OPC model.

Packing 325hp (242kW), a sophisticated AWD chassis and a sub-six second 0-60mph time, it is set to take the midsize performance saloon market by storm. OPC, which stands for ‘Opel Performance Center,’ is the name given to models developed by GM’s official in-house tuner in Europe, and in the past has been used for cars like the Astra and compact Corsa hatchbacks.
OPC cars typically feature minor engine and handling mods as well as styling and performance upgrades such as bigger wheels and sporty bodykits. In the UK, the car will be known as the Vauxhall Insignia VXR.

The new Insignia OPC is the first model from the performance division to be offered with AWD and is available in hatch, saloon, and wagon bodystyles. Highlights are a ‘HiPerStrut’ (High Performance Strut) front suspension system, an adaptable AWD system with an electronic Limited Slip Differential and a 10mm reduction in ride height over the standard Insignia.

The HiPerStrut system is unique to the OPC model and serves two primary functions: firstly, to reduce torque-steer, but also to maintain negative camber during cornering, thereby improving ultimate grip levels in wet or dry conditions.

Complementing these features are standard 19in alloy wheels (20in lightweight forged alloys are optional), revised bushing and damper settings on both axles, and Brembo brakes with color-keyed calipers and vented and cross-drilled discs.

Drive comes from a 2.8L V6 turbocharged engine rated at 325hp (242kW), which is enough to send the car from 0-60mph in 5.8 seconds and an electronically controlled top speed of 155mph.

The sporting theme continues inside with Recaro front seats, a new steering wheel, gearknob and unique moldings, as well as different instrument graphics and sill plates.