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Lexus has announced Manufacturer's Suggested Retail Prices (MSRP) for its 2010 models, most of them get an increased price tag with some upgrades as well. Please note that the prices do not include a delivery, processing and handling fee of $875. The models will arrive at dealerships later this month.
Lexus’ Safety Connect telematics system is now available as standard on most non-navigation equipped models such as IS 250, IS 350, IS F, IS 250C, IS 350C, RX 350 and RX 450h, while the full Lexus Enform with Safety Connect is standard on most of the models with navigation. Complimentary one-year trial subscriptions of Lexus Enform and Safety Connect are included. As part of the Lexus Enform navigation platform, XM NavTraffic(R) and XM NavWeather(TM) are available via individual XM(R) subscriptions and include a complimentary 90-day trial subscription.
The IS 250, IS 350 and IS F also enter the 2010 model year with an updated premium audio system with an optional hard disc drive navigation system, while the IS F gets new 19-inch wheels, a limited slip differential, and foldable rear headrests.
For 2010, the SC 430 receives new 18-inch wheels, side mirrors with puddle lamps, an updated navigation system and updated Mark Levinson audio, as well as some new colors.
The new HDD navigation system is standard on SC 430 and LX 570 and available for IS 250, IS 350, and IS F. The Lexus Navigation System includes Voice command, a casual-language based voice recognition feature, and enhanced Bluetooth with phonebook download.
Lexus' much anticipated IS Convertible went on sale in Tokyo today, a car that the Toyota luxury division has been working on for the past year or so in order to compete with similar offerings from BMW and Audi. With the new convertible, Lexus has revealed that it will be hoping to steal away sales from other premium brands, namely the 3-series and previous A4 convertibles.
Speaking with Automotive News, Lexus project manager Keiichi Nishiyama revealed that pricing for the car will start at under $40,000. Unsurprisingly, Lexus is targeting the U.S. market even though the financial crisis seems to be deepening rather than improving.
The carmaker is hoping to sell around 1,600 units of the IS250C per month around the world, but 70% of these sales are expected to come from the U.S. alone. That means that Lexus is expecting U.S. customers to account for around 1,120 units per month, or 13,400 sales per year.
The IS convertible will be offered in two versions: the IS 250C and the IS 350C. The IS 250C, which is equipped with a 2.5-liter V-6 engine, will start at $39,365 while the IS 350C with a 3.5-liter V-6 will start at $44,815. The SC 430 is positioned well above the IS 350C at $67,680 with a 4.3-liter V-8. (All prices include an $875 destination fee.)
The IS convertible "is meant to appeal as an entry-level Lexus," says project manager Keiichi Nishiyama. "Its main target is overseas customers, especially in North America." But the IS faces stiff competition, both from the stalwart BMW 3-series convertible and the new Infiniti G convertible.
Creating a new entry-level Lexus convertible means that customers will not have to rely on the expensive (and frankly outdated) SC convertible to get their top-down Lexus kicks. When the car arrives in the U.S. this June, Lexus is hoping that it can pick up the slack of falling SC convertible sales. A convertible version of the IS 350 is expected to be launched later in the year.
