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Thursday, March 10, 2011
Wednesday, March 2, 2011
Geneva 2011: EU Toyota Prius+ MPV Gains Two More Seats Over its US Counterpart [Updated Gallery]

This week in Geneva Toyota revealed its European-market Prius + MPV, known stateside as the Prius V. Instead of five seats, the Euro Prius + will get seven seats when it debuts in early 2012. Also unlike its USDM counterpart, the Prius + gets a three middle row seats that fold individually (instead of our 60/40 split) and a 50/50 folding third-row seat.
The Prius + should burn approximately 5.9 liters / 100 km (using US combined city/highway figures) thanks to its hybrid power train and a drag coefficient of 0.29. It is also the first non-plug-in hybrid Toyota to use a lithium-ion battery pack and, like its Prius sibling, gets EV, ECO, and POWER driving modes.
For more general info on Toyota's Prius MPV, check out our previous post. If that doesn't tickle you, just check out the live pics from the show below.







Sunday, July 11, 2010
Toyota Prius Name
A Toyota spokesperson stated that "Toyota chose this name because the Prius vehicle is the predecessor of cars to come."
Toyota Prius
Toyota Prius
Toyota Prius
Toyota Prius
Some enthusiasts enjoy using "Prii" as the plural, which would be correct if "prius" were a regular second declension Latin noun. The actual Latin plural of the adjective is "priora" (Reference is slightly in error here). All of these forms are nominative case and there are several other forms for the other cases. As for the plural of "Prius" in English, Toyota has said that it is simply "Prius" and also that owners are welcome to use whatever they like.
Toyota Prius
Toyota Prius
Toyota Prius
Toyota Prius
Toyota Prius
Toyota Prius
Toyota Prius
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Tuesday, May 19, 2009
2010 Toyota Prius goes on sale in Japan with 80,000 orders already taken

The news bodes well for Toyota, which is still preparing for an all-out price war with Honda's Insight. Now, sales for both cars are expected to rise, especially in light of new incentives for hybrid car buyers provided by the Japanese government.
The Prius, now in its third generation since its 1997 introduction, remains the best-selling petrol-electric hybrid in the world, with sales of more than 1.25 million units since its launch. With a fuel-economy rating of 51mpg in the city, 48mpg on the highway and a combined figure of 50mpg, the latest Prius is expected to be the most popular yet and by itself should eclipse this tally.
Pricing starts at ¥2.05 million (approximately $21,400) in Japan, which is more costly than the Honda Insight, but it comes with a larger engine and more standard features. Interestingly, Toyota is still selling the previous generation Prius alongside the new model and it will be interesting to see what this will do for overall sales. In the U.S., pricing for the 2010 Prius will start at $21,000, or about $1,200 over the Honda Insight.
Whoever will win out of the hybrid battle will now be decided in the global market, but whatever the outcome the result is good for consumers as the rivalry will likely create a new price war.
Friday, May 15, 2009
Toyota launches new build-your-own Prius configurator
Here it is. Starting with the Prius II (there are five levels, Prius I through Prius V, the Prius I still unannounced), which is expected to be the most popular model, the $22,000 base price grows to $25,674 with the addition of just the leather interior upgrade (including leather-faced seats) and the Vehicle Stability package, which adds a smart key system, stability control, a backup camera, auxiliary audio input and MP3/WMA playback - all core features for most buyers. And that's without any options like cargo nets ($51), carpet mats ($199), wheel locks ($67), or an XM satellite radio receiver ($449).While the Prius remains popular around the world, in Japan the cheaper second-generation Honda Insight hybrid is achieving triple its monthly sales targets despite the doom and gloom surrounding the global economy. Furthermore, with a starting price of just $19,800 in the U.S., analysts are expecting the Insight to perform similarly in local showrooms.
To combat the Insight - at least in Japan - Toyota is selling the current Prius alongside the third-generation model as a cut-priced model. The company has also slashed prices on its new, improved and more feature-packed new 2010 Prius to nearly match that of the Insight. Prices start at $21,000, though the model expected to prove most popular, the Prius II, starts at $22,000. The configurator doesn't yet allow you to price out your own bargain-basement Prius I.
"The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price," said Bob Carter, group vice president and general manager of the Toyota Division. "This [$22,000] model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model," he said.
Five trim levels are available, Prius I through Prius V. The Prius I is the $21,000 model and offers a minimalist - but still unannounced - feature set, while the Prius II starts at $22,000 and adds a host of features including electronically adjustable driver's seat, keyless entry and more. Prius III bumps base pricing by another $1,000, and the Prius IV adds $2,800, starting at $25,800. The top-end Prius V starts at $27,200 and includes 17in alloys and foglamps, but navigation is still an optional extra available for $1,800 on the Prius III and higher.