Friday, April 24, 2009

Mercedes-Benz celebrates 100th anniversary of trademark with special-edition CL 500

To celebrate one hundredth birthday of the Mercedes three-pointed star and the Benz emblem, the company launched an exclusive edition of the CL 500 Coupe called “Trademark Centenary”.

The CL-Class has been acknowledged as a masterpiece of automobile engineering since its inception. It combines the comfort of a prestigious luxury saloon with the dynamism of a sports car, with a captivating design and trailblazing high-tech features. With its exclusive appointments, the special “100 years of the trademark” model underlines the special status of the CL.

The special-edition CL 500 gets a unique metallic graphite paint finish from Mercedes' 'designo' custom collection, an AMG sports package, top-grade, partly hand-stitched aniline leather, piano black lacquer trim elements and examples of the trademarks set into the center console. Power comes from the same 388hp (285kW) V8 found in other CL 500 coupes.

The AMG package includes a set of front, side and rear fascia treatments plus sport pedals and painted brake calipers. Special 20in split-spoke wheels in titanium grey - unique to the CL 500 Trademark Centenary edition - are shod with 255/35 rubber up front and 275/35 treads out back.

The 100th birthday of the Mercedes star is actually yet to come, however - it was first registered in June 24, 1909 by Daimler-Motoren-Gesellschaft. Just over a month later, on August 6, 1909, August Benz & Cie. registered the 'Benz' mark ensconced in a laurel wreath. The two marks didn't join forces until a year before the merger of Daimler and Benz, which took place in 1926.

By the way, the special “100 years of the trademark” model can be ordered with immediate effect, and will be available from 26 June as the CL 500 and CL 500 4MATIC. The extra price for the extensive and highly desirable additional appointments is 17,850 Euro incl. 19% German VAT.

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Mercedes Benz releases AMG sports pack for new S-Class and CL Coupe



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